Localization is the process of adapting an existing content to the local language and culture in the target market which involves much more than the simple translation of text. Localization is the best way to show local clients that you care about them. One of the driving forces behind localization is the idea that it helps expand your business. It was stated that 65 percent of multinational enterprises believe localization is either important or very important for achieving higher company revenues. (California State University at Chico, 2007). Therefore, in this global economy, a localization of websites and software has been a mandatory requirement.
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